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SMALL BUSINESS BRAND, WEBSITE & MARKETING
You're great at what you do.
Does your brand say so?
I'm a small-business owner too — and I've spent my career building brands, from big companies to businesses like yours. I do more than a logo and a website: the why behind them — your target, why they buy from you, and how to make everything say it. Big-brand quality, without hiring a whole team.
Owner to owner:
I know what it's like to pour everything into the work — that's exactly why I do this.
WHAT I ACTUALLY DO
More than a logo — the whole story behind it
Anyone can sell you a logo. I can do just that — or build the whole story underneath. Everything is custom, made from your brief — never a template. Start with one piece and add as you grow.
Figure out what makes you unique
The one thing that makes you you — and the reason a customer chooses you over the place down the road.
Know your competitors
I look at your market and the businesses next to you, so you stand out on purpose — not by accident.
Get the name right
A name that says what you do in a beat, checked so it's yours to use.
The content for every page
Written in your voice: clear, warm, and human — not clever for its own sake.
A logo and look that feel like you
A custom mark, colors, and type — never a template you'll spot on ten other sites.
A website built for your target
Fast, good-looking, and made for the exact customers you're trying to reach.
Start where it makes sense for you
No large package you're not ready for. Pick a starting point — and add on whenever you're ready.
Just a logo
A clean, custom logo made from your brief — never a template.
Logo + website
A matching identity and a site built to bring the right people in.
The full brand
Name, positioning, message, logo, and website — end to end.
Every project opens with a free 20-minute chat.
MY JOURNEY
From global stages to Main Street
For 15+ years, I built brand experiences for Fortune 500 names and on global stages — the big-budget, high-pressure kind. Then I got laid off, started my own business, and remembered exactly what it feels like to be the small business fighting to be seen.
So I made a choice: bring that same big-league craft to the people who need it most. Same skill. Your scale. Your budget.
HOW IT WORKS
Simple, direct — no agency runaround
1
We talk
A real conversation about your business and where you want to go.
2
I get to know you
Your market, your competition, and what sets you apart.
3
Name, content & look
Built from what we find — not guessed
4
Your website
A site that carries all of it, in your words.
5
Launch — it's yours
Every file handed over, with a plan to keep it working.
SEE THE DIFFERENCE
Real small businesses, finally looking the part.
When your brand looks the part, the right clients lean in.
Hunterdon Gentle Care & Renewal
The problem: An established practice hidden behind a dated, clinical look that didn't reflect the warmth of their care.
The fix: A full rebrand — new name, custom logo, and a website built to feel as welcoming as they are in person.
LOGOS
WEBSITES
"Working with Mary changed how I see my own business. She gave a practice I'd struggled to explain a name, a logo, and a website that say exactly what I do — and surfaced strengths I didn't even know I had. I couldn't be happier, or prouder, of the result."
— Janine Spoto-Sawicki, Hunterdon Gentle Care & Renewal. Owner and Founder
WANT TO SEE WHAT I DO?
You're in it.
I built this whole website — the brand, the content, and design, from the ground up.
This whole website is the sample.
Happy Beaver Custom Carvings
WEBSITE
The problem: veteran-owned craft business with a busy, hard-to-read logo and no real home online.
The fix: A cleaner mark that keeps the character, plus a simple site that shows off the work.
"Mary is incredibly talented, professional, creative, and easy to work with. What stands out most is her attention to detail and her dedication to making every project feel polished and personalized." —
Carmen Page, Happy Beaver Custom Carvings. Owner and Founder
LOGOS
THE HONEST ANSWER
"Is she expensive?"
It's the first thing everyone asks. The truth: you start with one piece — a logo, a site, or a whole brand — and every project opens with a free 20-minute consult, so you know the cost before anything begins.
"Can't I just get this cheaper on Fiverr?"
You can — and you'll get a template from someone who never asks where your business is headed. I build the why underneath: who you're for, and what makes someone choose you.
A gig gives you a file. I help you build a brand.